black guccissima small flat messenger

Gucci

Designer

Beginning in a luggage store in 1921, Florence, Italy, Guccio Gucci established a small business dedicated to fine leather bags, shoes, gloves, and belts. What began as an entrepreneur¡¯s dream has evolved into a global powerhouse marked by excellence and tradition. From family owned to a public limited company, Gucci has maintained the highest standards of fashion while embracing innovation and change. As current creative director of Gucci, Frida Giannini has redefined the Italian brand, introducing a sensual, modern edge to over 90 years of superior quality craftsmanship. Recognized by the fashion elite for a commitment to exceptional quality, Gucci¡¯s Giannini has given decadence a fresh face with her flair for boho rock 'n' roll. You¡¯ll still find the trusted signature ¡®GG¡¯ goods but with updated silhouettes, bolder colors, exotic prints, animal skins, and stunning eyewear. Giannini¡¯s focus is not only on women¡¯s apparel but menswear, showcasing sporty, retro sneakers, chic ties, and classic dress shirts and suits. Gucci remains as iconic as ever with timeless, classic gifts, but moves forward with a sense of adventure. As the phoenix herself says, ¡°I always feel myself on fire.¡±